ConvertKit Vs MailerLite: Which One is the Best Email Marketing Software?
Email marketing is an essential part of any business's marketing strategy. It is a reliable, cost-effective method of reaching customers and building relationships with them. However, choosing the right email marketing software can be difficult, especially when there are so many options available. In this post, we are going to compare two popular email marketing software: ConvertKit and MailerLite.
Overview
ConvertKit is a powerful email marketing software designed for bloggers, creators, and entrepreneurs. It is known for its ease of use, automation features, and advanced email marketing tools. MailerLite is also an email marketing software that caters to small businesses, bloggers, and marketers. It is popular for its simplicity, affordability, and drag-and-drop email builder.
Features Comparison
Email Campaigns
Both ConvertKit and MailerLite offer email campaigns that allow users to send newsletters, promotions, and updates to their subscribers. ConvertKit's email campaigns offer advanced features like automation rules, integrations, and personalized content. MailerLite's email campaigns come with a drag-and-drop email builder, A/B testing, and segmentation options.
Automation
ConvertKit and MailerLite both offer automation features that allow users to create automated sequences that send targeted messages to subscribers based on their behavior. ConvertKit's automation features are more advanced and include more triggers, tags, and integrations. MailerLite's automation features are simpler and offer basic triggers, A/B testing, and custom workflows.
Forms and Landing Pages
Both ConvertKit and MailerLite offer easy-to-use form builders and landing page templates that allow users to create beautiful opt-in forms and landing pages. ConvertKit's form builder is more advanced and offers customizable forms, embedded forms, and exit-intent popups. MailerLite's form builder is simple and offers basic form options and landing page templates.
Reporting and Analytics
Both ConvertKit and MailerLite offer reporting and analytics features that help users track their email open rates, click-through rates, and subscriber data. ConvertKit's reporting features are more advanced and offer more detailed insights, segmentation options, and integrations with third-party analytics tools. MailerLite's reporting features are simpler and offer basic email analytics and subscriber data.
Pricing Comparison
ConvertKit Pricing
ConvertKit's pricing is based on the number of subscribers. The basic plan starts at $29/month for up to 1,000 subscribers, and the pro plan starts at $59/month for up to 3,000 subscribers. For larger lists, custom pricing is available.
MailerLite Pricing
MailerLite's pricing is also based on the number of subscribers. The basic plan is free for up to 1,000 subscribers, and the premium plan starts at $10/month for up to 1,000 subscribers. For larger lists, custom pricing is available.
Conclusion
Both ConvertKit and MailerLite offer robust email marketing tools, but they cater to different audiences. ConvertKit is ideal for bloggers, creators, and entrepreneurs who need advanced automation features and personalized content. MailerLite is perfect for small businesses and marketers who need an affordable and easy-to-use email marketing software. It's up to you to decide which one fits your needs best.
We hope this comparison has been helpful in your decision-making process. Good luck with your email marketing campaigns!
References
- ConvertKit pricing: https://convertkit.com/pricing
- MailerLite pricing: https://www.mailerlite.com/pricing
- ConvertKit features: https://convertkit.com/features
- MailerLite features: https://www.mailerlite.com/features